Project Bublik 100 tennis racket

Project Bublik tells the story of an ongoing development process between Alexander Bublik and Diadem. It is a snapshot of the specifications, feel, and construction that are being refined step by step until his final signature racket is created. With dozens of prototypes and thousands of design decisions, Project Bublik is an ongoing project that players all over the world can be a part of.

Most signature rackets are launched as finished products. We chose the opposite approach. Project Bublik is a waypoint on the journey, not a final result.

Diadem and Bublik are developing his racket the way he plays: entertaining, unconventional, and never settling for less. Project Bublik showcases this process in the middle of development, with the current specifications, current tuning, and current feel. Never static, always in motion.

"Tennis has always been about doing things my own way for me. When I started working with Diadem on my perfect racket, I wanted exactly the same thing: something perfectly tuned to my style of play, without compromise. Project Bublik is the first step on this journey. It is a racket that we have developed together and tuned to my specifications, my feel, and my style of play. It's not finished yet. We continue to work on refining it, evolving it, and striving for perfection. But I wanted you to be part of this process."

Alexander Bublik