Project Bublik 98 tennis racket

Project Bublik is the story of an ongoing development process between Alexander Bublik and Diadem. It is a snapshot of the specifications, feel, and construction that are continuously being refined on the path to his future signature racket. With dozens of prototypes and thousands of design decisions, Project Bublik is an ongoing project that players all over the world can be a part of.

Most signature rackets are brought to market as finished products. We have chosen the opposite approach. Project Bublik is an interim stage on the journey, not a final result.

Diadem and Bublik are developing his racket the way he plays: entertaining, unconventional, and with the demand to never settle for anything less. Project Bublik showcases this development process in the middle of the journey, with current specifications, current tuning, and current feel. Never standing still, but constantly in motion.

"For me, tennis has always meant doing things my own way. When I started working with Diadem on my perfect racket, I wanted exactly that: something tailored exactly to my style of play, without compromises. Project Bublik is the first step on this journey. It is a racket that we have developed together and tuned to my specifications, my feel, and my style of play. It is not finished yet. We continue to work on refining it, evolving it, and striving for perfection. But I wanted you to be a part of this process."

Alexander Bublik